Predictions for Women's Sports Growth

It is anticipated that women's sports will see significant growth by 2050, as recent trends indicate a surge in interest and participation. Events like the Women's Rugby World Cup are expected to surpass attendance records, building on the progress made in the last few years. The conversation acknowledges that while women's sports still face challenges regarding investment and marketability, there is a clear shift as audiences become more engaged. The example of women’s cycling shows a promising upward trajectory as fan engagement increases and viewership records are broken during major events like the Tour de Femmes.