What Will Sport Look Like in 2050?
The Real Science of Sport Podcast
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The Future of Women's Sports and Its Challenges
This chapter examines the current landscape of women's sports, noting the contrasts in investment compared to men's events and the emerging market opportunities. It reflects on key developments in women's sports journalism and audience engagement, while also critiquing political movements within the International Olympic Committee. Additionally, the chapter explores broader concerns about the commercialization of sports and the impact of evolving viewer habits on sustainability and player welfare.
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