Business of Sport Ep.17: Aron D’Souza, President @ Enhanced Games, ‘This is about enhancing humanity’
Mar 25, 2024
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Aron D’Souza, President of Enhanced Games and Peter Thiel discuss the concept of the Olympics of the future where athletes can use performance-enhancing drugs. They delve into the divisive topic of scientific enhancements in sports, terminology surrounding doping, prevalence of banned substances, and the ethical implications. The conversation raises questions about fairness, athlete compensation, safety, and integrity in athletic competition.
The Enhanced Games aim to revolutionize sports by embracing performance enhancements openly, creating fair financial structures for athletes.
The ethos of the Enhanced Games is to combine science, technology, and sports to inspire a tech-driven future in athletic performance.
The Enhanced Games challenge traditional terms like 'doping' to destigmatize performance enhancements and promote a more nuanced approach in sports discussions.
Deep dives
The Need for Transparency and Fair Play in Athletic Competitions
Athletes competing at Olympic level events often use banned performance enhancers, with only 1% being caught. This creates a sense of unfairness among winners, questioning the legitimacy of their achievements. The enhanced games propose a transparent, honest approach allowing performance enhancements openly and creating a fair financial structure to pay athletes well.
Enhanced Games Overview: Embracing Technology and Performance Enhancements
The enhanced games aim to reinvent the modern Olympiad by embracing science and technology in sports. By allowing performance-enhancing drugs and other technologies, such as CRISPR gene editing and AR/VR, athletes can excel beyond natural limits. The ethos is to provide a platform for the convergence of science, technology, and sports while inspiring hope for a tech-driven future.
Redefining Terminology and Cultural Shift in Sports
The enhanced games challenge traditional terms like 'doping' to remove the negative stigma associated with performance enhancements. By redefining language, the games aim to shift cultural perspectives and normalize the use of enhancements in sports. This reevaluation encourages a more nuanced approach to discussing performance improvements.
Revolutionizing the Sports Broadcasting and Event Structure
The enhanced games propose a cost-efficient model focusing on popular sports like track and field, swimming, gymnastics, combat sports, and weightlifting to enhance TV and social media impact. By shifting away from expensive infrastructure and optimizing broadcast and fan engagement through social media, the games aim to revolutionize sports events and distribution.
Empowering Athletes through Fair Compensation and Safety Protocols
Athletes' financial struggles and lack of proper compensation in traditional sports are addressed by the enhanced games, offering fair pay and support. Safety protocols, including full health assessments and imaging, ensure athlete well-being. The focus on rewarding excellence and athlete empowerment sets the games apart in championing athlete rights and welfare.
Today, we bring you a guest who's sending ripples through the sporting and political landscape. Aron D’Souza is the President of the Enhanced Games, the first pro-choice and pro-science alternative to the Olympics. A lawyer by trade, Aron led Peter Thiel’s infamous litigation against Gawker Media involving wrestler Hulk Hogan, a relationship that has led to the PayPal founder becoming one of the Enhanced Games major backers.
Supported by some of the world’s top venture capitalists, the Enhanced Games describe themselves as the Olympics of the future. The major difference? Athletes are allowed to take performance enhancing drugs.
Now, the ethos of the Games is simple. Provide an environment that allows science in sport to flourish, and pay the athletes fairly in the process. Critique of the Games has focused on the risk to athletes' health and the undermining of integrity and fairness in sporting competition.
In today’s show, we discuss:
The use of performance enhancers:
Performance enhancing drugs are banned in most sport. While the list of banned substances varies, what are the fundamentals that make this approach better than the current system?
‘I think doping should be erased from out language’. What are the issues with terminology used around scientific enhancements and the perceptions they form?
How prevalent is the use of banned substances in sport today? Is the fact they are being used in the shadows one of the key reasons this proposition can attract ‘clean’ athletes?
The health issue: this is the primary stick with which to beat this event. How dangerous is a regulated Games compared to what we see in Athletics today. Is it a free for all or will there still be some boundaries athletes have to adhere to?
How have athletes reacted to this proposition?
Improving athlete pay:
In the current Olympic/athletics system, athlete remuneration does not allow for many athletes to make a living off their participation.
Creating a model that pays the athletes in accordance with the value of their talent is a major commitment from the Enhanced Games. Paying athletes ensures they can focus their full time on their sporting career and therefore perform better in competition.
Offering financial rewards for athletes accomplishing extraordinary things: James Magnussen coming out of retirement to attempt to break the 50m freestyle record for a prize of $1m.
How backing from leading venture capitalists including Christian Angermayer and PayPal founder Peter Thiel facilitates an ambitious financial approach.
This is a move we have seen in many sports over recent years, but how does the addition of performance enhancers + big payouts appeal to athletes?
Changes in wider sport:
This is a privately funded sports event. What does that mean? How does a venture backed sports competition create fandom?
The current sports governance landscape and the issues with legacy leadership structures in industries that require innovative and transformative development.
What other sports would benefit most from the ‘Enhanced approach’?
How this event will deliver batter fan experiences, employ the latest technology, and leverage data to continually improve it’s proposition.
Enhancements extend careers. Athletes will be able to compete at the highest level for longer periods of time!
If you want to see more for Business of Sport, follow us across all our platforms. https://linktr.ee/bizofsport
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