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Business of Sport Ep.17: Aron D’Souza, President @ Enhanced Games, ‘This is about enhancing humanity’

Business of Sport

CHAPTER

The Future of Enhanced Athletic Competition

Exploring the potential for a new era of sports competition featuring enhanced athletes and the challenges this poses to traditional sports organizations. The chapter addresses concerns around promoting enhanced athletic performance and the impact on athletes and fans, emphasizing the need for clinical supervision and breaking taboos. Discussions also include the financial challenges of major sporting events like the Olympics and the reinvention of sports competitions in the digital age.

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