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Business of Sport Ep.17: Aron D’Souza, President @ Enhanced Games, ‘This is about enhancing humanity’

Business of Sport

CHAPTER

Exploring Technology and Brand Association in Sports

This chapter delves into the intersection of technology, brand association, and sports, discussing potential brand activation strategies like BCI and AR goggles. It emphasizes the need for athletes to develop their brands beyond their sporting careers and addresses the distribution challenges faced by sports entities. The conversation also explores the democratization of performance enhancements in sports and the importance of financial security for athletes.

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