Ecommerce Playbook: Numbers, Struggles & Growth Why Ecommerce Is About to Get Even Harder (Here’s How to Survive)
Feb 4, 2025
Ecommerce is bracing for tougher times with rising ad costs and evolving tariffs. AI is revolutionizing workforce dynamics, boosting productivity while altering jobs. Traditional marketing strategies are losing their effectiveness, pushing brands to innovate. The need for human insight in client interactions is greater than ever, as automation reshapes tasks. Learn how to assess your business's resilience and adapt to these challenges to stay profitable in a shifting landscape.
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CTC's Workforce Evolution
- Common Thread Collective reduced its workforce significantly while increasing revenue and margins.
- This was achieved through improved systems, technology, and a global workforce.
AI's Role in Business Evolution
- AI is the next step in business evolution, enabling further workforce optimization.
- This realization stemmed from AI Week at CTC and reflections on labor trends.
Automating Map Notes
- Media buyers at CTC spend significant time writing daily performance notes (Map notes).
- AI can automate this process, freeing up time for higher-value tasks.