Ecommerce Playbook: Numbers, Struggles & Growth
Why Ecommerce Is About to Get Even Harder (Here’s How to Survive)
Feb 4, 2025
Ecommerce is bracing for tougher times with rising ad costs and evolving tariffs. AI is revolutionizing workforce dynamics, boosting productivity while altering jobs. Traditional marketing strategies are losing their effectiveness, pushing brands to innovate. The need for human insight in client interactions is greater than ever, as automation reshapes tasks. Learn how to assess your business's resilience and adapt to these challenges to stay profitable in a shifting landscape.
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Quick takeaways
- Ecommerce businesses must adapt to rising ad costs and tariffs while leveraging AI to enhance operational efficiency and profitability.
- Workers need to reassess their skills for a tech-driven landscape, focusing on tasks that require human creativity and emotional intelligence.
Deep dives
Emerging Creative Trends in Advertising
A new report outlines seven critical creative trends in advertising for 2025, driven by insights from $100 million in ad spend analysis and surveys from 500 direct-to-consumer advertisers. One significant trend is the rise of lo-fi content, which is gaining popularity for its authenticity and ability to connect with audiences on a personal level. The report also highlights the importance of nostalgic advertising to foster trust among consumers, suggesting that brands can leverage this to enhance their campaigns. Utilizing AI technologies for ad production is another key area where businesses can gain a competitive edge, allowing for more efficient creative processes.
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