A Product Market Fit Show | Startup Podcast for Founders How to Come up with THREE Ideas | Matt Whitteker, Founder of Assent
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Sep 1, 2022 Matt Whitteker, a serial entrepreneur known for founding NoNotes, Assent Compliance, and Millions, shares his journey in generating innovative business ideas. He discusses the transition from original concepts to successful adaptations, like leveraging Facebook ads for student engagement. Whitteker emphasizes the importance of identifying real-world problems to achieve product-market fit and details his evolution from VP at Ascent to launching Millions, targeting e-commerce challenges in sports through video technology. His insights inspire aspiring entrepreneurs to embrace their unique experiences.
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Explore New Platforms
- Explore new platforms and their possibilities, like Matt Whitteker did with Facebook Ads.
- Analyze their math and conversion rates to identify opportunities.
Solve Your Own Problems
- Matt Whitteker's companies (NoNotes, Assent Compliance, Millions) all solved his own problems.
- This approach ensures a market of at least one and often reveals broader needs.
Assent Compliance Origin
- Matt Whitteker's co-founder, John, noticed manual processes in supply chain data management.
- This led to the idea for Assent Compliance, which automates these tasks.