
How to Come up with THREE Ideas | Matt Whitteker, Founder of Assent
A Product Market Fit Show | Startup Podcast for Founders
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From Frustration to Innovation
This chapter explores the journey of launching a tech company, focusing on the critical role of product-market fit and personal anecdotes from the speaker's experience. It highlights the importance of identifying and solving real-world problems to develop successful business ideas, leading to the creation of a billion-dollar supply chain data management firm. The discussion emphasizes the evolution of the company’s minimum viable product (MVP), showcasing how initial challenges and innovative solutions propelled its growth in the competitive landscape of automation and SaaS.
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