Ecommerce Playbook: Numbers, Struggles & Growth Why Product Development is the Future of Ecommerce Growth
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Jan 9, 2025 Explore the transformative power of product development as a growth engine for ecommerce brands. Uncover how innovative storytelling can create demand and elevate brand visibility. Discover real-world examples, like a baseball-themed accessory turned into a holiday hit. Learn how aligning product design with cultural moments fosters authentic customer connections and boosts loyalty. Plus, dive into strategies for reallocating media budgets to enhance brand storytelling and supercharge marketing efforts.
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Sliding Mitt Stocking
- Absolutely Ridiculous turned a baseball sliding mitt into a Christmas stocking.
- This clever product design quickly sold out and created buzz.
Product-Driven Growth
- Focus on product development, not just promotional offers, to achieve significant growth.
- Clever product design combined with storytelling creates abnormal returns.
Marketing Calendar Planning
- Plan your marketing campaigns months in advance, aligning product, story, and cultural moments.
- Use limited-edition products and scarcity to drive demand and attention.