Why Product Development is the Future of Ecommerce Growth
Ecommerce Playbook: Numbers, Struggles & Growth
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The Power of Storytelling in Product Development
This chapter examines the vital role of storytelling in enhancing product development and engaging customers. It argues that brands should use authentic narratives to foster connections with their audience, rather than relying on traditional marketing tactics. By exploring innovative strategies from companies like Cards Against Humanity and Nike, the chapter emphasizes the need for brands to understand their core customers and craft experiences that resonate deeply.
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