
Why Product Development is the Future of Ecommerce Growth
Ecommerce Playbook: Numbers, Struggles & Growth
Harnessing Influence: The Power of Authentic Storytelling in Ecommerce
This chapter delves into the effective strategies used by modern direct-to-consumer brands, particularly focusing on influencer marketing and community engagement. It highlights how 2Js, a men's jewelry brand, leverages cultural moments and storytelling to foster authentic connections and drive growth beyond conventional advertising.
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