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Grow Sell and Retire

Build a Customer Funded Business: Interview with John Mullins

Mar 22, 2019
John Mullins, author and professor, discusses the concept of building a customer funded business, conducting road tests, understanding customers, turning a service into a product business, and interviewing a successful entrepreneur. Also, the hosts talk about reading preferences, online education with Zoom, and the importance of finding customers and funding for a business.
36:46

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Building a customer-funded business enables entrepreneurs to avoid external funding and borrowing by getting customers to pay for products or services in advance.
  • Matchmaker models, utilized by companies like eBay and Airbnb, focus on connecting buyers and sellers without directly owning the products, allowing them to leverage customer relationships and generate revenue.

Deep dives

Customer-Funded Business Model

One of the key ideas discussed in the podcast is the concept of a customer-funded business model. This model emphasizes the importance of getting customers to pay for your product or service in advance, before you have even built it. By using this approach, you can have the customers' money to fund your business, helping you avoid the need to seek external funding or borrow money. The podcast features the example of Michael Dell, who implemented the pay-in-advance model by offering customers the opportunity to pay for their desired PC upfront and then assembling and delivering the product. This customer-funded approach allowed Dell to have cash on hand, enable the growth of his business, and ultimately retain a higher stake in the company compared to other entrepreneurs who relied heavily on venture capital.

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