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Build a Customer Funded Business: Interview with John Mullins

Grow Sell and Retire

CHAPTER

The Customer Funded Business and the Importance of Understanding the Customer

This chapter explores how entrepreneurs can fund their businesses using revenue instead of investment capital. It discusses the importance of conducting a new business road test to determine the likelihood of success, the role of entrepreneurs in solving problems and providing customer delight, and the significance of understanding and focusing on the customer for startup success.

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