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John Mullins

Author of The Customer Funded Business and professor at London Business School.

Top 3 podcasts with John Mullins

Ranked by the Snipd community
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Apr 1, 2024 • 19min

6 tips on being a successful entrepreneur | John Mullins

Entrepreneurship professor John Mullins shares 6 unconventional mindsets for success, emphasizing the value of strategic thinking, innovation, and overcoming challenges. Real-world examples and testimonial on the benefits of flexible education programs are discussed, inspiring listeners to embrace new perspectives and opportunities.
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Mar 22, 2019 • 37min

Build a Customer Funded Business: Interview with John Mullins

John Mullins, author and professor, discusses the concept of building a customer funded business, conducting road tests, understanding customers, turning a service into a product business, and interviewing a successful entrepreneur. Also, the hosts talk about reading preferences, online education with Zoom, and the importance of finding customers and funding for a business.
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Jul 2, 2018 • 21min

Buddi: what to do when a deal goes wrong

In this engaging discussion, Sarah Murray, founder of Buddi, shares her journey from setbacks to success after losing a crucial government contract. She reflects on the challenges of selling to large institutions and the importance of adaptability in entrepreneurship. John Mullins, a London Business School professor, highlights the significance of customer-driven product development. Together, they explore the pivot to international markets and the lessons learned in resilience, innovation, and the need to persevere in business ventures.

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