The Sam Ovens Podcast

11. How do you come up with an awesome idea?

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Nov 20, 2017
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INSIGHT

Ideas Come From Problems, Not Showers

  • Good ideas rarely appear by searching; they emerge as solutions to real problems.
  • Look for market pain first and the idea will reveal itself.
ANECDOTE

From Failed Job Board To Successful Inspection App

  • Sam built a job board he thought was cool but nobody wanted to buy.
  • He then researched property managers and created an inspection app that customers actually paid for.
ADVICE

Validate Problems With Broad Conversations

  • Validate problems across many unconnected people before assuming market fit.
  • Aim to hear the same pain from ~30 diverse prospects to prove it's widespread.
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