How to Find Out What Your Market Wants

So oftentimes it sounds like the best business ideas are ones that you had no idea beforehand before talking to someone with a problem. You need to find out what the market wants and you need to have no bias when you do it otherwise you're going to get into trouble, he says. "You can't fight the market if you try and fight the market you'll go broke" He continues by saying people always know what problems they have but don't know what solutions they want. 'I use Susie as an example or a metaphor of the market'