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11. How do you come up with an awesome idea?

The Sam Ovens Podcast

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How to Be a Successful Entrepreneur by Having No Agenda

If you're planning to sell someone something on that very call then the research is gone. Entrepreneurs can't be non-biased for a while and so when you're trying to form an accurate view of the market you need to step outside of like all of your beliefs and all of your biases. You just are trying to get like the truth you want to get a very accurate picture of the truth yeah.

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