If you're planning to sell someone something on that very call then the research is gone. Entrepreneurs can't be non-biased for a while and so when you're trying to form an accurate view of the market you need to step outside of like all of your beliefs and all of your biases. You just are trying to get like the truth you want to get a very accurate picture of the truth yeah.
How do you come up with a good idea for your business?
Most people believe that the thing stopping them from starting their own business is a "good idea". I hear people say things like: "I just need an idea". "All the good ideas are taken" or "I had an idea for something but then somebody else did it". Most people put ideas on a pedestal and scour the earth for the right one but they're making a huge mistake. If you search for ideas you will never find one. You must go looking for problems instead.