App Marketing by App Masters How to Get Higher Retention Than TikTok
Dec 11, 2023
Brandon Kleinman, a successful serial founder who has raised almost $100M, shares powerful strategies to surpass TikTok's retention rates and grow your user base through engaging quizzes. He also emphasizes getting more from your current userbase, building brand affinity, psychological hacks in app marketing, maximizing revenue through AdMob, and increasing conversion rates through personalization.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 3min
Retention Strategies and Transitioning Users
03:01 • 18min
Building Brand Affinity and Psychological Hacks in App Marketing
21:08 • 2min
Psychological Hacks, Birthday Outreach, and Company Positioning
23:37 • 3min
Maximizing Revenue through AdMob and App Store Connect
26:46 • 7min
App Conversion Rates and the Origin of 'Bucket List'
33:43 • 13min
Increasing Conversion Rates and Personalizing the Experience
46:52 • 10min
Introduction to the Birthday App and Future Episodes
56:54 • 2min