AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
App Marketing by App Masters
How to Get Higher Retention Than TikTok
Dec 11, 2023
Brandon Kleinman, a successful serial founder who has raised almost $100M, shares powerful strategies to surpass TikTok's retention rates and grow your user base through engaging quizzes. He also emphasizes getting more from your current userbase, building brand affinity, psychological hacks in app marketing, maximizing revenue through AdMob, and increasing conversion rates through personalization.
01:00:34
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Use engaging quizzes to surpass TikTok's retention rates and grow your user base.
- Focus on getting more value from your current user base rather than solely increasing the user base.
Deep dives
Summary of the podcast episode
The podcast episode features an interview with a guest who developed a birthday app. The guest explains that the app aims to help users keep track of their contacts' birthdays and provide reminders. The app also offers features such as calendar integration and the ability to create personalized birthday collages. The guest discusses the importance of understanding the problem the app solves and how to engage users by offering value before asking for payment. The podcast also delves into retention strategies, including the use of existing habits and creating a balance of asking for something and providing value.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode