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How to Get Higher Retention Than TikTok

App Marketing by App Masters

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Increasing Conversion Rates and Personalizing the Experience

In this chapter, the speakers discuss the concept of engaging with users to increase conversion rates and personalize the experience. They suggest creating quizzes and customizing plans to make users feel like the product is tailored to them. They also mention the idea of pricing mechanisms and testing showing all pricing as a yearly option instead of monthly.

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