13min chapter

App Marketing by App Masters cover image

How to Get Higher Retention Than TikTok

App Marketing by App Masters

CHAPTER

App Conversion Rates and the Origin of 'Bucket List'

This chapter discusses the typical conversion rates for app installations and paying customers, as well as Apple's stated conversion rates. They also explore the origin and age of the term 'bucket list' and its relevance to a bucket list app. The chapter includes lighthearted jokes, app audits, and discussions on monetization and app onboarding strategies.

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