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Drop the ‘HBO.’ Just ‘Max.’ It’s Cleaner (Wait - Is It?)

Apr 13, 2023
23:14
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1
Introduction
00:00 • 2min
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2
The Power of the Warner Brothers Brand
01:51 • 2min
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3
The Differences Between HBO Max and Discovery Plus
04:20 • 3min
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4
The Limitations of HBO Max
07:01 • 2min
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5
HBO's Restructuring of Kids Programming
08:47 • 3min
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6
CNN and HBO Max: A Family Destination
11:45 • 3min
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7
How to Be a Bookie
14:35 • 2min
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8
The Empire of Love and Translation
16:42 • 2min
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9
Max's Global Plan for HBO's Discovery Plus
18:17 • 2min
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10
HBO Max: A New Brand
20:14 • 3min
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Elaine Low and Sean McNulty discuss the implications of HBO Max's rebrand.




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