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Drop the ‘HBO.’ Just ‘Max.’ It’s Cleaner (Wait - Is It?)

The Ankler Podcast

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Max's Global Plan for HBO's Discovery Plus

Discovery Plus is still separate and with a very passionate and dedicated fan base I'm curious to how that messaging goes about where things are. The brand issue comes in a little bit there too or or could right looking down the road it's uh now the branding problem is maybe Discovery Plus a little bit. This is a content forward thing even David Zazza was really driving that we are a content company really driving that this is what we do It wasn't you know We're not a streaming company we're not a you know a network company we are a Content Company.

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