The Official SaaStr Podcast: SaaS | Founders | Investors

SaaStr 715: The 7 Biggest Mistakes CMOs Make (And How to Avoid Them) with the CMOs of Databricks, Zoom, and Okta

Jan 10, 2024
Three accomplished CMOs, Rick Schultz, Janine Pelosi, and Ryan Carlson, discuss the biggest mistakes CMOs make, including lack of involvement in strategic discussions and not investing early enough in brand. They emphasize the importance of consistent messaging, finding the right CMO, and hiring self-motivated individuals. They also discuss the value of hunger and knowledge in achieving success.
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