SaaStr 715: The 7 Biggest Mistakes CMOs Make (And How to Avoid Them) with the CMOs of Databricks, Zoom, and Okta
The Official SaaStr Podcast: SaaS | Founders | Investors
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The Seven Biggest Mistakes CMOs Make
In this chapter, the CMOs of Databricks, Zoom, and Okta discuss the common mistakes that CMOs make, including not being involved in strategic discussions, not building the right leadership team, prioritizing pipeline generation too much, not investing early enough in brand, and more. They share their experiences and emphasize the importance of context, hiring the right team, setting the right metrics, and creating a strong brand reputation.
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