Ryan Carlson
CMO at Okta, a leading independent provider of identity for the enterprise. Previously co-founded Sproost, an online expert recommendation system.
Best podcasts with Ryan Carlson
Ranked by the Snipd community
Oct 20, 2020 • 33min
SaaStr 388: Okta CMO, Ryan Carlson on How To Measure Marketing Attribution Effectively, Why People Think About Category Creation Incorrectly Today & How You Have To Think Through The Product vs The Company Story
Ryan Carlson, CMO at Okta and co-founder of Sproost, dives into the nuances of marketing in the SaaS world. He shares insights from his challenging journey to Okta, emphasizing the balance between product and company narratives. Carlson explains why hiring dual marketing roles can optimize team dynamics and stresses the importance of creating a culture that fosters collaboration. He also tackles common misconceptions about category creation, ensuring that marketing strategies evolve as a company grows.
Jan 10, 2024 • 21min
SaaStr 715: The 7 Biggest Mistakes CMOs Make (And How to Avoid Them) with the CMOs of Databricks, Zoom, and Okta
Three accomplished CMOs, Rick Schultz, Janine Pelosi, and Ryan Carlson, discuss the biggest mistakes CMOs make, including lack of involvement in strategic discussions and not investing early enough in brand. They emphasize the importance of consistent messaging, finding the right CMO, and hiring self-motivated individuals. They also discuss the value of hunger and knowledge in achieving success.
