Behind the Numbers: Reimagining Retail Reimagining Retail: Amazon’s Second Prime Day Event and How It Has Informed Our Predictions for the Holiday Season | Oct 25, 2023
Oct 25, 2023
Sara Lebow, Jeremy Goldman, and Zak Stambor discuss Amazon's Prime Day sales, the trend of self-gifting during the holiday season, the rise of Chinese e-commerce disruptors, and predictions for the retail industry and the holiday season, including the challenges of allocating marketing budgets and the potential big winner in Walmart.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 3min
The Impact and Success of Amazon's Second Prime Day Event
02:32 • 6min
The Trend of Self-Gifting During the Holiday Season
08:08 • 4min
Searching for a Stapler and Predicting the Rise of Chinese E-commerce Disruptors
12:34 • 3min
Predictions and insights for the retail industry and the holiday season
15:07 • 8min