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4min chapter
Reimagining Retail: Amazon’s Second Prime Day Event and How It Has Informed Our Predictions for the Holiday Season | Oct 25, 2023
Behind the Numbers: Reimagining Retail
The Trend of Self-Gifting During the Holiday Season
This chapter explores the phenomenon of self-gifting during the holiday season, discussing the increase in sales in categories like food and beverage, apparel, and health and personal care. It also highlights the growth of e-commerce sales and predicts a return to double-digit growth in 2023.
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