Reimagining Retail: Amazon’s Second Prime Day Event and How It Has Informed Our Predictions for the Holiday Season | Oct 25, 2023
Behind the Numbers: Reimagining Retail
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The Impact and Success of Amazon's Second Prime Day Event
This chapter discusses the impact and success of Amazon's second Prime Day event, and explores whether Amazon's sales were pushed earlier into the holiday season and how well they will perform throughout the rest of the season.
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