Join Jeremy Goldman, EMarketer's director of Briefings specializing in retail, and Sarah Marzano, an analyst focused on consumer behavior and retail trends, as they dive into the world of e-commerce. They discuss how retailers often miss out on revenue opportunities during the purchase funnel. Key topics include the importance of accessibility, optimizing discounting strategies, and the impact of consumer expectations during the holiday season. They also tackle the challenges of e-commerce returns and their effect on customer loyalty.

Jeremy Goldman, an experienced director of Briefings, and Kelsey Voss, an insightful analyst on marketing trends, dive deep into the declining tenure of Chief Marketing Officers. They reveal the increasing pressures CMOs face and how AI is transforming their roles. Discover the balance between performance marketing and brand awareness needed for success today. They also share how generative AI supports CMOs in navigating reduced budgets while emphasizing collaboration across departments to foster growth in this fast-evolving landscape.

Jeremy Goldman, a director of Briefings, and Rachel Wolff, an analyst, dive into what’s propelling Amazon's impressive growth, particularly in online sales and advertising. They explore how improved delivery and Amazon Prime play crucial roles in shaping consumer habits. The duo also discusses shifting shopping trends, especially around Prime Day, and what Amazon's transition to physical retail means for its future. Lastly, they highlight the company’s advertising success, boosted by a significant media rights deal with the NBA.