Join Jeremy Goldman, EMarketer's director of Briefings specializing in retail, and Sarah Marzano, an analyst focused on consumer behavior and retail trends, as they dive into the world of e-commerce. They discuss how retailers often miss out on revenue opportunities during the purchase funnel. Key topics include the importance of accessibility, optimizing discounting strategies, and the impact of consumer expectations during the holiday season. They also tackle the challenges of e-commerce returns and their effect on customer loyalty.

Sara Lebow, Jeremy Goldman, and Zak Stambor discuss Amazon's Prime Day sales, the trend of self-gifting during the holiday season, the rise of Chinese e-commerce disruptors, and predictions for the retail industry and the holiday season, including the challenges of allocating marketing budgets and the potential big winner in Walmart.