Agency Business #31: Inside MediaLink With Andrea Kerr Redniss: Agency Reviews, UTA Synergies, and Strategic Growth
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Jul 28, 2025 Andrea Kerr Redniss, managing director at MediaLink, shares her insights on the transformation of marketing consultancy. She discusses how MediaLink collaborates with Fortune 100 brands, driving marketing transformation and AI integration. The concept of 'agency therapy' and the strategic relationship with UTA are highlighted. They also explore the evolving dynamics of agency partnerships and the impact of account losses on agency revenue. Redniss emphasizes the need for transparency and adaptability within the industry, showcasing the shifting landscape of brand-agency relationships.
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Inside Agency Reviews Anecdote
- Andrea Kerr Redniss shared her first agency review experience after joining MediaLink, excited to see behind the scenes of agency pitches.
- She observed consistent patterns across agency pitches, like one outlier far out and a few in the middle that are very similar.
MediaLink's Strategic Consulting Shift
- MediaLink evolved from an information provider to focusing on strategic consulting for marketing transformation.
- Demonstrating business outcomes and staying ahead of market changes are critical for their clients.
Project-Based Pricing Advice
- Price services primarily on a project basis tailored to client needs, with some retainers for ongoing counsel.
- Focus on demonstrating clear results to justify investment and optimize marketing spend effectively.
