Andrea Kerr Redniss

Andrea Kerr Redniss, managing director at MediaLink, shares her insights on the transformation of marketing consultancy. She discusses how MediaLink collaborates with Fortune 100 brands, driving marketing transformation and AI integration. The concept of 'agency therapy' and the strategic relationship with UTA are highlighted. They also explore the evolving dynamics of agency partnerships and the impact of account losses on agency revenue. Redniss emphasizes the need for transparency and adaptability within the industry, showcasing the shifting landscape of brand-agency relationships.