In this episode of Agency Business, Andrea Kerr Redniss, managing director and co-lead of marketing transformation at MediaLink, joins us to discuss how the firm has evolved from its relationship-driven origins into a full-fledged strategic consultancy. She shares how MediaLink works with Fortune 100 brands on marketing transformation, AI integration, and agency strategy—often in partnership with, rather than in competition with, agencies themselves.
We cover what “agency therapy” really means, and why the firm’s relationship with parent company UTA makes sense.
Plus, in this week’s news recap:
- WPP loses Laurent Ezekiel to Publicis in another blow to its Coca-Cola business
- Falfurrias-backed Brainlabs acquires Exverus, signaling continued private equity interest in midsize independents?
- Interpublic posts improved margins—should it get credit despite major account losses?
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Agency Business features agency CEOs and financial decision-makers alongside third party experts including agency pitch consultants. We are always accepting pitches, and are particularly interested in hearing from women and leaders of color.
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📊 The Madison and Wall Podcast – Brian opens up about his latest work — plus crucial economic, financial, and industry trends.
🎬 Screen & Sponsor – Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.
