Breaking B2B - B2B Marketing & Demand Generation Podcast #407 B2B Website Design: Crush Pipeline and Revenue Goals
Oct 21, 2024
Discover the secrets to effective B2B website design that captivates and converts. Learn how to harness customer insights and craft compelling user experiences. Dive into the blend of inbound and outbound marketing strategies for optimal lead generation. Uncover the importance of SEO, including tips for using long-tail keywords and leveraging AI in content creation. Enjoy a lighthearted discussion on the ideal marketing superhero while reflecting on key takeaways from customer-centric practices and ongoing research.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 โข 3min
Integrating Inbound and Outbound Marketing
03:27 โข 16min
Harnessing Customer Insights for Effective B2B Website Design
19:53 โข 6min
Customer-Centric Website Design
25:43 โข 8min
Optimizing B2B SEO Strategies
33:56 โข 21min
Engaging Insights and a Fun Marketing Superhero
54:39 โข 3min