#407 B2B Website Design: Crush Pipeline and Revenue Goals
Breaking B2B - B2B Marketing & Demand Generation Podcast
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Optimizing B2B SEO Strategies
This chapter focuses on the importance of search engine optimization (SEO) in B2B marketing, often overshadowed by paid advertising. It outlines strategies for obtaining leadership buy-in for SEO, improving website design, and leveraging long-tail keywords to enhance organic search efforts. The chapter also discusses the role of AI in content creation, advocating for a balanced approach that combines automation with human creativity to optimize engagement and conversions.
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