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21min chapter
#407 B2B Website Design: Crush Pipeline and Revenue Goals
Breaking B2B - B2B Marketing & Demand Generation Podcast
Optimizing B2B SEO Strategies
This chapter focuses on the importance of search engine optimization (SEO) in B2B marketing, often overshadowed by paid advertising. It outlines strategies for obtaining leadership buy-in for SEO, improving website design, and leveraging long-tail keywords to enhance organic search efforts. The chapter also discusses the role of AI in content creation, advocating for a balanced approach that combines automation with human creativity to optimize engagement and conversions.
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