6min chapter

Breaking B2B - B2B Marketing & Demand Generation Podcast cover image

#407 B2B Website Design: Crush Pipeline and Revenue Goals

Breaking B2B - B2B Marketing & Demand Generation Podcast

CHAPTER

Harnessing Customer Insights for Effective B2B Website Design

This chapter emphasizes the critical role of customer research in B2B website design. It discusses how understanding client values, analyzing competitors, and identifying gaps can enhance messaging and boost conversion rates.

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