That's What I Call Marketing S2. Ep 23: What is a Fractional CMO?
Sep 14, 2023
Learn about the role of a fractional CMO, the differences between fractional CMOs and marketing consultants, and the rise of fractional CMOs. Discover strategies for managing culture and building trust, building authentic relationships, and effective time management for entrepreneurs. Hear about the experiences and considerations of being a fractional CMO, including working with a pet transportation service.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 3min
Differences Between Fractional CMOs and Marketing Consultants
03:01 • 15min
The Rise of Fractional CMOs
18:22 • 17min
Managing Culture and Building Trust as a Fractional CMO
35:40 • 3min
Building Authentic Relationships and Effective Time Management for Entrepreneurs
38:36 • 3min
Experiences and Considerations of Being a Fractional CMO
41:30 • 3min
Working with a Pet Transportation Service and Fractional Marketing Leadership
44:58 • 3min