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That's What I Call Marketing
S2. Ep 23: What is a Fractional CMO?
Sep 14, 2023
Learn about the role of a fractional CMO, the differences between fractional CMOs and marketing consultants, and the rise of fractional CMOs. Discover strategies for managing culture and building trust, building authentic relationships, and effective time management for entrepreneurs. Hear about the experiences and considerations of being a fractional CMO, including working with a pet transportation service.
47:55
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Quick takeaways
- A fractional CMO offers executive-level marketing expertise at a fraction of the cost and time commitment, benefiting startups and established brands alike.
- A successful fractional CMO should have extensive experience, possess strong business acumen, and build trust with clients through strategic insight and relevant questioning.
Deep dives
What is a fractional CMO?
A fractional CMO is an executive in the marketing space that can be hired for a fraction of the cost and a smaller amount of time. They offer the best of both worlds by providing leadership and expertise without the need for full-time employment. With a focus on executive-level strategy, a fractional CMO can guide marketing teams, develop go-to-market strategies, manage budgets, and identify key performance indicators.
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