Differences Between Fractional CMOs and Marketing Consultants

The speakers discuss the distinctions between fractional CMOs and marketing consultants, emphasizing the executive expertise and decades of experience that come with a fractional CMO. They also explore which types of organizations benefit from hiring a fractional CMO, including startups and established brands. Additionally, they delve into the varying lengths of engagements for fractional CMOs, debunking the perception that they only focus on short-term projects.