3min chapter

That's What I Call Marketing cover image

S2. Ep 23: What is a Fractional CMO?

That's What I Call Marketing

CHAPTER

Managing Culture and Building Trust as a Fractional CMO

The challenges of being viewed as an outsider and the importance of building trust and creating a safe environment when a fractional CMO is brought in. Strategies for building trust in a remote work setting are also discussed.

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