How to Use Behavioral Change and Experimentation to Drive Business Impact

May 4, 2021

Vincent Greco, Head of People Analytics at HubSpot, shares his journey into people analytics and highlights the growing importance of data-driven decision-making in HR. He discusses HubSpot's agile growth strategy and the unique challenges they face in building a people analytics team. Greco delves into how behavioral change and subtle nudges can enhance employee engagement and productivity. He emphasizes the need for effective communication and collaboration, especially in remote work environments, to foster a thriving organizational culture.