260. Why Smart Solopreneurs Are Using PR in 2026

Jan 7, 2026

Lydia Bagarozza and Bridget Sicsko, PR professionals and co-founders of Visibility on Purpose, share compelling insights on how solopreneurs can leverage public relations without hefty budgets. They debunk myths around PR, emphasizing that authenticity trumps polish and consistent outreach is key. Learn about their four-step PR framework, effective positioning strategies, and how earned media boosts SEO and discoverability. Plus, discover why PR is a long-term investment that builds credibility and connections over time.

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ANECDOTE

From Pitching To A TJ Maxx Commercial

Bridget auditioned for a TJ Maxx commercial and landed the spot using her pitching skills.
The commercial ran widely and became a memorable milestone in her entrepreneurial journey.

ADVICE

Build Your Digital Foundations

Lock your digital foundations before pitching: website, headshots, and professional social pages matter.
Create clear digital real estate so reporters can vet and trust your brand quickly.

ADVICE

Narrow Positioning Wins Attention

Define what makes you different by articulating specific positioning and differentiators.
Use niche specificity (who you serve, unique process, personality) to stand out to media.

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PR isn’t just for big brands with big budgets, and this episode proves it. In this conversation, PR experts Lydia Bagarozza & Bridget Sicsko,
of Visibility on Purpose, break down exactly how solopreneurs can get featured in podcasts, publications, and major media without paying thousands or hiring an agency.

They walk through a simple, repeatable PR framework that focuses on positioning, pitching, and consistency, plus why most solopreneurs are closer to press than they think.

You’ll also hear why authenticity beats polish, how PR compounds over time (even when social media doesn’t), and how earned media helps you show up in Google results, AI search tools, and real buying decisions. If you’ve ever thought “PR isn’t for me,” this episode will change your mind.

EPISODE FAQs

Is PR actually worth it for solopreneurs without big budgets?

Yes. PR is one of the most cost-effective long-term strategies for solopreneurs because it relies on earned media, not paid ads. You don’t need a publicist or a massive following, just clear positioning, a strong pitch, and consistent outreach. One good feature can keep working for your business for years.

What do solopreneurs need before pitching themselves to media or podcasts?

Before pitching, solopreneurs should have their digital foundations in place: a professional website, clear messaging, up-to-date social profiles, and strong positioning that explains what makes them different. Media isn’t looking for perfection. They’re looking for clarity and relevance.

Does PR help with SEO, AI search, or discoverability?

Yes. Earned media creates high-quality backlinks, credibility signals, and keyword relevance that help your business show up in Google and AI tools like ChatGPT. PR tells search engines (and AI) that you’re a trusted source, not just another website publishing content.

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