Paid press vs. earned press

PR isn’t just for big brands with big budgets, and this episode proves it. In this conversation, PR experts Lydia Bagarozza & Bridget Sicsko,
of Visibility on Purpose, break down exactly how solopreneurs can get featured in podcasts, publications, and major media without paying thousands or hiring an agency. 

They walk through a simple, repeatable PR framework that focuses on positioning, pitching, and consistency, plus why most solopreneurs are closer to press than they think.

You’ll also hear why authenticity beats polish, how PR compounds over time (even when social media doesn’t), and how earned media helps you show up in Google results, AI search tools, and real buying decisions. If you’ve ever thought “PR isn’t for me,” this episode will change your mind.

EPISODE FAQs

Is PR actually worth it for solopreneurs without big budgets?

Yes. PR is one of the most cost-effective long-term strategies for solopreneurs because it relies on earned media, not paid ads. You don’t need a publicist or a massive following, just clear positioning, a strong pitch, and consistent outreach. One good feature can keep working for your business for years. 

What do solopreneurs need before pitching themselves to media or podcasts?

Before pitching, solopreneurs should have their digital foundations in place: a professional website, clear messaging, up-to-date social profiles, and strong positioning that explains what makes them different. Media isn’t looking for perfection. They’re looking for clarity and relevance. 

Does PR help with SEO, AI search, or discoverability?

Yes. Earned media creates high-quality backlinks, credibility signals, and keyword relevance that help your business show up in Google and AI tools like ChatGPT. PR tells search engines (and AI) that you’re a trusted source, not just another website publishing content. 

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