Lydia Bagarozza

Lydia Bagarozza and Bridget Sicsko, PR professionals and co-founders of Visibility on Purpose, share compelling insights on how solopreneurs can leverage public relations without hefty budgets. They debunk myths around PR, emphasizing that authenticity trumps polish and consistent outreach is key. Learn about their four-step PR framework, effective positioning strategies, and how earned media boosts SEO and discoverability. Plus, discover why PR is a long-term investment that builds credibility and connections over time.