The Town with Matthew Belloni Why Can’t Apple Figure Out Movies?
11 snips
Aug 12, 2024 
Lucas Shaw, a Bloomberg analyst specializing in media, joins Hollywood heavyweights Brad Pitt and George Clooney to dissect Apple's puzzling film strategy, particularly regarding their latest project, 'Wolfs.' The trio delves into the company's wavering commitment to theatrical releases versus streaming, the impact of budget cuts, and the challenges of catering to both star-driven content and audience engagement. They also explore how the competition from established platforms like Netflix is reshaping Apple's approach to filmmaking.
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Apple's Box Office Struggles
- Apple's movies often fail commercially in theaters despite big stars and directors.
- Their expensive films rarely recoup costs, challenging the theatrical release strategy.
No Clear Apple Movie Strategy
- Apple lacks a clear, viable movie strategy and mostly repeats the same approach of expensive star-driven films.
- Without a big streaming audience, their high costs aren't justified by theatrical or platform returns.
Star Packages Over Development
- Apple relies heavily on packages with big stars bought via agencies rather than developing projects in-house.
- This model attracts talent but leads to films poorly suited for theatrical success.