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The Town with Matthew Belloni
Why Can’t Apple Figure Out Movies?
Aug 12, 2024
Lucas Shaw, a Bloomberg analyst specializing in media, joins Hollywood heavyweights Brad Pitt and George Clooney to dissect Apple's puzzling film strategy, particularly regarding their latest project, 'Wolfs.' The trio delves into the company's wavering commitment to theatrical releases versus streaming, the impact of budget cuts, and the challenges of catering to both star-driven content and audience engagement. They also explore how the competition from established platforms like Netflix is reshaping Apple's approach to filmmaking.
33:21
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Quick takeaways
- Apple's inconsistent film strategy and lack of clear direction are evident, resulting in disappointing box office performances for its high-profile releases.
- The company's focus on maintaining a positive brand image may hinder creative collaborations, potentially leading to a cycle of talent attrition in its film division.
Deep dives
Apple's Struggle with Theatrical Releases
Apple has faced difficulties with the theatrical performance of its original films, leading to speculation about its commitment to movie releases. Despite notable titles like 'Killers of the Flower Moon' and the upcoming 'Wolf's,' audience turnout has been disappointing. Films such as 'Fly Me to the Moon' and 'Argyle' performed poorly, causing Apple to reconsider its theatrical distribution strategy. The company's lack of a clear and coherent movie strategy raises questions about its future in theatrical releases, especially given the increasing pressure to cut costs.
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Discover
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