2min chapter

The Town with Matthew Belloni cover image

Why Can’t Apple Figure Out Movies?

The Town with Matthew Belloni

CHAPTER

Theatrical Releases and Streaming Strategies Explained

This chapter explores the differing strategies of streaming services regarding movie releases, particularly the contrast between Netflix's platform-centric approach and Apple's and Amazon's focus on theatrical promotions. It examines the financial implications and marketing effectiveness on viewership and streaming performance following theatrical releases.

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