Why Can’t Apple Figure Out Movies?
The Town with Matthew Belloni
Apple's Cinematic Landscape: Challenges and Opportunities
This chapter analyzes Apple's foray into the film industry, focusing on box office performance and the implications for their public relations. It discusses the delicate balance Apple must maintain with filmmakers amid concerns over project perceptions and competition from other studios like Amazon and Universal. Ultimately, the chapter highlights the importance of nurturing relationships within the industry to ensure future collaboration and project success.
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