How to Win podcast with Peep Laja

Fostering a learning mindset in your company culture with Quantive's Casey Carey

Feb 13, 2023

32:53

Creator website

Highlights

AI Chapters

Episode notes

How to Create a Culture of Collaboration and Collaboration at Google

03:10

What Are the Intangibles That Really Make a Difference?

02:10

B2B Brand Investments - Why Brand Is So Important

02:07

Introduction

3min

What Are the Intangibles That Really Make a Difference?

2min

General Cognitive Ability Is the Number One Best Predictor of Workplace Success

2min

How to Create a Culture of Collaboration and Collaboration at Google

3min

The Growth Mindset Is Needed at All Levels of an Organization

4min

How to Balance High Standards With Permission to Fail

2min

How to Build Trust in Your Organization

2min

Quantiv Growth

2min

ABM Campaigns, Community-Led Growth?

3min

10.

Timing Is Everything in Business

2min

11.

How to Compete Head-to-Head Against the Market Dominant Players

2min

12.

B2B Brand Investments - Why Brand Is So Important

2min

13.

Do Nonstop Marketing to All Category Buyers

4min

Summary:
This week on How To Win: Casey Carey, CMO at Quantive and expert in B2B, e-commerce, and growth marketing. From heading up scaled marketing departments at giants like Google to helping build teams from the ground up at scrappy startups, Casey's expansive career has given him a wealth of knowledge and experience to draw on as a marketing executive.

In this episode, Casey shares some of that knowledge with us as we discuss creating a culture that prioritizes learning from failure, the importance of timing, and why he believes brand investment is more important now than ever. I weigh in on hiring for cognitive ability, cultivating a learning mindset, and getting inside a buyer's consideration set.

Key Points:

Why do some companies win and others don't? (01:22)
How does Casey recruit the best talent? (02:59)
I talk about Google's people analytics with a quote from the former Senior Vice President of People Operations at Google, Laszlo Bock (04:59)
How does Casey facilitate a highly collaborative, cross-functional culture? (06:48)
I explore creating a learning mindset with a quote from Diaspora Ventures' Marvin Lao (09:58)
Casey discusses how he cultivates a learning mindset in his teams (12:55)
How do you balance the acceptance of failure with the need for quality? (15:24)
I weigh in on the "fail fast, fail often" mindset with a quote from Photobox's Jody Ford (16:00)
What does Casey attribute Quantive's success to? (18:32)
I discuss the importance of timing and luck with a quote from Drift's David Cancel (22:48)
Casey stresses the importance of finding your niche (25:40)
Why does Carey think that, in B2B, branding is more important than ever? (27:10)
I reflect on how to get inside a buyer's consideration set with a quote from author Byron Sharp (29:09)
How do you win the brand preference war? (30:37)
Wrap-up (31:28)

Mentioned:

Geoffrey Moore Website

Category creation and product-led differentiation with Drift's David Cancel

Byron Sharp Website

My Links:

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