Summary:
This week on How To Win: Casey Carey, CMO at Quantive and expert in B2B, e-commerce, and growth marketing. From heading up scaled marketing departments at giants like Google to helping build teams from the ground up at scrappy startups, Casey's expansive career has given him a wealth of knowledge and experience to draw on as a marketing executive.
In this episode, Casey shares some of that knowledge with us as we discuss creating a culture that prioritizes learning from failure, the importance of timing, and why he believes brand investment is more important now than ever. I weigh in on hiring for cognitive ability, cultivating a learning mindset, and getting inside a buyer's consideration set.
Key Points:
- Why do some companies win and others don't? (01:22)
- How does Casey recruit the best talent? (02:59)
- I talk about Google's people analytics with a quote from the former Senior Vice President of People Operations at Google, Laszlo Bock (04:59)
- How does Casey facilitate a highly collaborative, cross-functional culture? (06:48)
- I explore creating a learning mindset with a quote from Diaspora Ventures' Marvin Lao (09:58)
- Casey discusses how he cultivates a learning mindset in his teams (12:55)
- How do you balance the acceptance of failure with the need for quality? (15:24)
- I weigh in on the "fail fast, fail often" mindset with a quote from Photobox's Jody Ford (16:00)
- What does Casey attribute Quantive's success to? (18:32)
- I discuss the importance of timing and luck with a quote from Drift's David Cancel (22:48)
- Casey stresses the importance of finding your niche (25:40)
- Why does Carey think that, in B2B, branding is more important than ever? (27:10)
- I reflect on how to get inside a buyer's consideration set with a quote from author Byron Sharp (29:09)
- How do you win the brand preference war? (30:37)
- Wrap-up (31:28)
Mentioned:
Casey Carey LinkedIn
Quantive Website
Quantive LinkedIn
Laszlo Bock LinkedIn
Marvin Lao Twitter
Jody Ford LinkedIn
Geoffrey Moore Website
Category creation and product-led differentiation with Drift's David Cancel
Byron Sharp Website
My Links:
Twitter
LinkedIn
Website
Wynter
Speero
CXL
