2min chapter

How to Win podcast with Peep Laja cover image

Fostering a learning mindset in your company culture with Quantive's Casey Carey

How to Win podcast with Peep Laja

CHAPTER

How to Compete Head-to-Head Against the Market Dominant Players

Big companies have built up a lot of brand equity that as a new player, you can't really copy. So what would you do in that circumstance? I think the answer is to find a different place to play. And usually that's identifying a niche and finding an underserved space. If you're successful doing that, maybe one of the big players will buy you because they see that opportunity.

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