

409: The Phony Negroni Movement Is Here with St. Agrestis
May 31, 2024
Louis Catizone, cofounder of St. Agrestis, talks about the Phony Negroni, a popular NA cocktail. They discuss the rise of NA bottled cocktails, challenges in the industry, and the success of St. Agrestis. The conversation also touches on the impact of the pandemic on businesses and consumer behavior towards non-alcoholic options.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 2min
Exploring the Complex Craft of Crafting a 'Phony' Negroni
01:35 • 3min
Exploring Past Experience in the Tobacco Industry and Its Limits on Creativity
04:05 • 3min
Transitioning to Craft Spirits Industry: A Personal Journey
06:52 • 4min
Evolution of St. Agrestis and the Phony Negroni
10:44 • 17min
Adapting Business and Drinking Habits Amidst the Pandemic Impact
27:33 • 2min
The Rise of Phony Negroni: Success Amidst Challenges
29:13 • 10min
Casual Food Chat: Preferences on Food, Restaurants, and Travel Destinations
39:28 • 2min