409: The Phony Negroni Movement Is Here with St. Agrestis
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Evolution of St. Agrestis and the Phony Negroni
Exploring the history of St. Agrestis and their journey from the creation of the Negroni to the launch of the Phony Negroni, overcoming challenges in the RTD market and establishing credibility in the beverage industry through strategic placements. The chapter highlights the success of the non-alcoholic Negroni among top establishments and the process of developing a quality non-alcoholic product amidst industry preconceptions, culminating in the launch of the Phony Negroni in 2022.
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